Brand Story

Generations of gender equality has its cons but also some advantages. It has become so deeply embedded in every woman that it has rather made them stronger in so many ways. Being deprived of their freedom and being compelled to act and present themselves a certain way has built thick walls inside them which are now helping them challenge societal norms and thrive just like a lotus with its thick roots following the light.

The imagery of lotus and women is striking because not only do they thrive in harsh conditions but they have so many sides to them. They have the ability to be powerful but graceful, adapt to their surroundings but make a path for themselves, be solid as a rock but delicate like a flower and shine through it all.

"A pond without a lotus is like a home without women"

A woman completes every place she goes to through her compassion and her elegance and does that so effortlessly but we know these heroes need encouragement to keep doing what they do and not lose themselves in it.

 

Ruchi Marodia Label doesn't aim to challenge anything but it's here to empower.

Empower a new mother during her sleepless nights, an entrepreneur looking up the ladder trying to conquer it all, a working woman trying to get the recognition she deserves and a housewife trying to do the best for her entire family.

Striding on with Power & Grace